Apple
![Apple headquarters](https://cdn.mos.cms.futurecdn.net/hdFwTeE2cCN5sr7B4C6nNV-320-80.jpg)
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
![Apple Car Concept](https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/TR4wp3g5bUSPcwpeUiohUU-1200-80.jpg 1200w)
Apple Car: it's the end of the road, but here's what could have happened
By Axel Metz last updated
Updated We round up all we know surrounding Apple's rumored, but now apparently dead, self-driving car project.
![Young woman using smartphone in Sydney](https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/PWtBctnVzWPuvHxJWbdHBG-1200-80.jpg 1200w)
'The risks will increase': Apple slams the EU for forcing it to allow sideloading on some iPhones
By Allisa James published
iPhones will be forced to allow third-party app stores on iPhones according to a new ruling from EU's DMA.
![A Samsung Galaxy S24 Plus and an iPhone 15 Plus](https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/edHavWuzMGsFkMSwyhKDiR-1200-80.jpg 1200w)
Samsung Galaxy S24 Plus vs iPhone 15 Plus: a middle-phone match-up
By James Rogerson published
The Samsung Galaxy S24 Plus and iPhone 15 Plus have a lot of similarities beyond the 'Plus' in their names.
![iPhone 11](https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/AR2enyBKPh6Jo7pqNKh26d-1200-80.jpg 1200w)
Apple's zero day threats doubled last year – three things IT must do now
By Apu Pavithran published
Apple's zero day threats doubled in 2023. IT must prioritize patching, collaboration, and user education.
![Apple Watch Ultra in use on wrist and on table](https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/Tk6eAdvH34JnAGSLQQGhw4-1200-80.jpg 1200w)
Waiting for the Apple Watch Ultra 3? A microLED screen boost looks increasingly unlikely
By Alex Blake published
The Apple Watch Ultra’s rumored microLED display could be at risk, a new report has suggested.
![TCL 50 XL NxtPaper MWC homescreen ink paper](https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/ZoJA5L4CMAKEn8R8ByAETD-1200-80.jpg 1200w)
The iPhone 16 needs to steal the TCL 50 XL NxtPaper's best feature pronto
By Alex Walker-Todd published
Apple already does a great job with the always-on displays on its Pro iPhones but the screen used by the TCL 50 XL NxtPaper would take things to the next level.
![A woman using a smartphone, with sun shining in the distance](https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/3Aix4aZmVLff9CCB4UvkmP-1200-80.jpg 1200w)
It might be time to bid adieu to your Apple ID - and say hello to your Apple Account instead
By Kristina Terech published
Apple considers rebranding Apple ID to Apple Account, possibly coinciding with new OS releases, maybe hinting at evolution of its products and services.
![iPad Pro 12.9 (2022) on table](https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-450-80.jpg 450w, https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-500-80.jpg 500w, https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-840-80.jpg 840w, https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-925-80.jpg 925w, https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-1024-80.jpg 1024w, https://cdn.mos.cms.futurecdn.net/GKHx4cfRDWskFZNoC9GzhD-1200-80.jpg 1200w)
iPad Pro 2024: what we know so far
By Alex Walker-Todd last updated
Updated The iPad Pro 2024 could have an OLED screen and other upgrades.
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